Close

  • Client: Kick Sauber
  • Agency:Family Agency
  • Production: Acht GmbH
  • Date:Februar 2025

On 18 February 2025, Formula 1 hosted an event to unveil all teams for the 2025 season. Kick Sauber opened the show, and I had the opportunity to be part of this moment.

I worked on animating the main stage screens: a floating cube, the floor, and the back wall. The visual language combined typography, digital glitches, chevron-based graphic patterns, and a wide range of hand-drawn doodles.

The challenge was to translate these elements into animations that felt powerful, energetic, and playful, while maintaining clarity and impact at a large architectural scale. The result was a bold, fast-paced visual system that set the tone for the entire event opening.

You can watch the whole show here

Here are some R&D explorations that did not make it into the final animation.