Buick Peking Auto Show 2018 - HUD

  • Client: Buick
  • Studio: Serviceplan
  • Date: Apr 2018

I worked on an interactive project for Buick at the Peking Auto Show 2018.

They had an installation where every visitor got a beacon, enters a room where the wall interacts with the visitor and a movie was playing with the visitor as an avatar. I worked on the HUD and the designs for the scanning process of the visitor.